Giuffre Bros. Cranes of Milwaukee provided two boom trucks for suspending a clothesline laden with bras donated during October 2007 to bring attention to the American Cancer Society's Breast Cancer Awareness Month. More than 1,000 new and slightly used bras were collected, dry cleaned and donated to women's shelters in the Milwaukee area. Shown above, Giuffre boom truck models 3470 and 5092 display the undergarments in the parking lot of Milwaukee's Pettit Ice Center

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