Linden Comansa is the only tower crane manufacturer represented at World of Concrete this week in Las Vegas. North American Sales Manager Eddie Sidenstricker said that historically the show has been a good one for company.
"While tower cranes may not be a focus for many of the attendees, those those who are familiar always make their way to our booth," he says. "Being the only one out there is pretty nice for us."
Sidenstricker said that even though the economy has had a negative impact on most industry tradeshows, his company still views them as viable marketing venues.
"What we are seeing is that the major players are showing up and we're getting the exposure we need with them."
While Linden Comansa will not display a crane at WOC, the company will be talking to concrete contractors about the benefits of tower cranes in lifting and placing pre-cast concrete and in pouring place concrete.
"In the concrete realm, tower cranes are very effective tools," he said. "They can handle larger concrete projects and the smaller projects too. We see WOC as a good show to educate people about the effectiveness of tower cranes in concrete
A large amount of concrete work is pouring in place. Tower cranes are very effective at lifting buckets of varying sizes full on concrete. "We sell all ranges of tower cranes for concrete work," he said. "The benefits of a tower crane on a jobsite are exponential. People don't always realize all the capabilities."
Linden Comansa also has a relationship with Putzmeister America, a company that
sells a concrete placing boom system using Linden Comansa tower section. "They have a system that utilizes our tower sections for their concrete placing and pumping system," Sidenstricker said. "It's been a good partnership for both companies."
Sidenstricker said that even in a down market, users are still interested in the
work that a tower crane can do. "When you are talking concrete, you are talking
about heavy objects. Tower cranes are a genuinely useful tool in this type of lifting."