Friedrich named managing director sales/service, Liebherr USA

Kai Friedrich has been named managing director of Liebherr USA. In this new role, he will lead and oversee the corporate and strategic plans for the nine product segments under Liebherr USA’s sales and service organization. The nine product segments include: mobile and crawler cranes, tower cranes, components, concrete technology, refrigeration and freezing, mining, deep foundation machines, maritime cranes and construction equipment.

He will also serve as Liebherr’s divisional director of construction equipment, responsible for managing the team of Liebherr sales, service, training and product management staff for the construction equipment product range that provides support, resources and the latest products to the Liebherr distribution network in the U.S. market.

Kai Friedrich

Friedrich has 18 years of experience in the heavy equipment industry, with 17 of those years serving in a variety of roles within the Liebherr Group. Throughout his career with Liebherr he has held previous positions including earthmoving sales engineer at Saudi Liebherr Co. Ltd, general manager of earthmoving and mining for Africa and the Near East at Liebherr-Export AG, general manager of earthmoving at Liebherr-Africa (Pty) Ltd. and most recently managing director of Liebherr-Export AG.

“I am looking forward to working with our experienced team and the well-established distribution network in supporting and engaging our customer base, here in the U.S., Friedrich said. “It is a pleasure and honor for me to join the Liebherr USA team. Considering the potential, diversity and importance of the U.S. market for Liebherr, I’m thrilled to lead the team into this new exciting period post COVID-19.”

Friedrich officially took over the managing director of Liebherr USA, Co. role from Peter Mayr on August 1, joining Torben Reher, Liebherr USA, Co. managing director in Newport News, VA, overseeing U.S. operations.