Maxim orders 51 Grove RTs, ATs
By D.Ann Shiffler12 July 2021
Maxim’s order of 51 new cranes was driven by the results of an extensive market research survey that analyzed customer needs for lifting equipment, both at present and into the future, the company said.
Maxim Crane Works has inked a deal for 51 Grove rough terrain and all terrain cranes. The purchase is aimed at strengthening the company’s fleet in several newly-opened locations across the country, and the new units have already started arriving. Maxim’s order was driven by the results of an extensive market research survey that analyzed customer needs for lifting equipment, both at present and into the future, the company said.
“We evaluated each category of our current rental fleet and analyzed research data and conversations with our customers to determine what cranes they would need to meet their lifting needs for the next five years,” said Bryan Carlisle, CEO of Maxim. “Based on the data, we felt that the combination of large RT cranes and AT cranes from Grove would enable us to maximize our uptime, increase our ‘rental readiness’ and provide the equipment that would be most versatile throughout the entire Maxim footprint.”
In recent months, Maxim has announced seven new locations in the U.S. The new Grove units will support the company’s growth and were specifically chosen for their versatility and help Maxim meet the specialized needs of its range of customers throughout the country. The 51-crane purchase includes three GMK5250XL-1 ATs, which features the longest boom of any five-axle crane in the industry, according to Manitowoc.
“Maxim will continue to focus on successfully executing our long-term strategic planning by adding the best equipm
ent and people available in the industry,” said Frank Bardonaro, COO of Maxim. “We are committed to investing in the future and providing our team and customers with the best support equipment, facilities, safety practices and personnel available in the industry. Bryan and our team evaluated each product available and determined that the combination of GRT8100, GRT8120, GRT9165, GMK5150L, GMK5250XL-1, and GMK6300L models would be a perfect addition to our fleet.”
Manitowoc’s president and CEO Aaron Ravenscroft, said Maxim’s substantial investment in Grove cranes is a testament to the company’s focus on reliability, comfort and efficiency in its crane designs which has been driven by its Voice of the Customer process.
“Maxim has been a fantastic customer of Manitowoc over the years, and this latest order is a strong demonstration of our continued partnership,” Ravenscroft said. “Our close collaboration with Maxim and other customers has really helped us build this latest generation of Grove cranes that are tailored to our customer needs. Over the past five years, our focus has been on engineering greater reliability, longer booms, stronger capacities, better operator comfort, and improved efficiency into our cranes. This order from Maxim is great reward for all the hard work our company has put in and it is a great tribute to Maxim who we know will have great success with these cranes.”
Maxim is set to receive the cranes from this 51 Grove crane order over the next 12-24 months. In a separate purchase in March, Maxim ordered two Manitowoc MLC650 crawler cranes, which will be delivered in 2021.
“We are confident that the addition of these new units along with our existing fleet and footprint will allow Maxim Crane to continuously evolve and support our ever-changing customer needs,” Carlisle said. “Our company is focused on continuous improvement and forward-looking vision to ensure that we are able to support the customers we have today as well as the future needs of industrial, renewable energy and infrastructure expansion in the U.S.”