BAUMA REVIEW: A North American perspective

By D.Ann Shiffler and Hannah Sundermeyer14 May 2019

Attracting a record 620,000 visitors, Bauma 2019 was a huge success, especially for American OEMs and customers. D.Ann Shiffler and Hannah Sundermeyer report exclusively.

If you had the opportunity to witness the before and after of the opening gates at Bauma 2019, it could be described as an almost eerie calm before the storm.

Liebherr Bauma

Booms punctuate the skyline at the Liebherr stand, the largest stand at the tradeshow. PHOTO: © Robert Dimmitt

As more than 620,000 visitors from some 200 countries rushed through the turnstiles each morning, an eager energy was palpable.

Taking place April 8-14 in Munich, Germany, the 2010 Bauma tradeshow was the largest to date, and appropriately dubbed the “Biggest Bauma Ever.” Boasting 3,700 exhibitors from around the globe, Bauma enjoyed record-breaking attendance since the first show 65 years ago.

Global event

Contrasting the gloomy, overcast skies of Munich, the excitement levels were high as a steady stream of buyers and wanna-be buyers strolled the grounds comparing notes, pointing upwards towards monstrous machinery and toasting with giant beer mugs. With some 152 acres of exhibitor space, almost every language was audible. Whether it was German, French, Spanish, Russian or African, attendees experienced a truly global event.

Equipment demos and handovers were an everyday occurrence, and networking opportunities were unmatched. Bauma planners described the show as “the heartbeat of the industry.”

The American Cranes & Transport editorial team averaged 20,000 steps a day, walking from stand to stand snapping photos, checking out the new cranes, trailers, rigging gear and technologies and catching up with the OEM management teams. The week was filled with opportunities for both work and play, in true German fashion.

By far, the biggest topic of conversation was the Tadano-Demag deal, which is set to close in mid-summer.

Extra coverage

See extended coverage of Bauma 2019, including our Top Take-Aways feature, in the June 2019 issue of American Cranes & Transport.

Delivered directly to your inbox, World Crane Week Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
Bigfoot Construction team joins outrigger committees
Jeff Steiner has joined the SC&RA outrigger pad resource task force, and he and his nephew, Eric Steiner, are members of the P30 standards outrigger pad subcommittee. 
Talbert celebrates anniversary of detachable gooseneck
First introduced in 1962, the hydraulic detachable gooseneck technology revolutionized safety in the trailer industry.
Sarens performs critical installation at nuclear site
The Tennessee Valley Authority (TVA) initiated a major nuclear refueling and maintenance outage so that four replacement steam generators could be installed at the Watts Bar nuclear plant.
D.Ann Shiffler Editor, American Cranes & Transport Tel: +1 512 869 8838 E-mail:
Matt Burk VP Sales Tel: +1 312 496 3314 E-mail: