Bryce to head Manitowoc Crane Care

Manitowoc Crane Group (MCG) has announced that Larry Bryce (right), vice president of strategic planning and business development, has been promoted to executive vice president, Manitowoc Crane Care. He will report to Eric Etchart, MCG president.

Bryce joined Manitowoc in 2004 as vice president of worldwide marketing. Previously, he was worldwide sales manager for John Deere Power Systems and director of global business development for Square D, Schneider North America.

Bryce succeeds Larry Weyers, who is now heading up MCG's Americas region. Etchart said that Bryce will build on the already strong reputation of the Crane Care division.

Bryce earned a MBA from Northwestern University and a BS from Oklahoma State University.