CM Loadstar produces millionth Lodestar Electric Chain Hoist
17 April 2008
CM Hoist of Damascus, Virginia, has celebrated the production of the millionth Lodestar Electric Chain Hoist.
During its 50-year history, the Lodestar has become the most recognized hoist in the world and is used in a wide range of markets, from metal fabrication to show performances, according to the company. A CM Industrial distributor, Teamsesco, of Charlotte, NC is being recognized for their purchase of the mmillionth Lodestar. Currently owned by Greg and Trey Smith, the company was founded in 1913, and the Smith family (now representing four generations) has been involved since 1918. The company first began distributing with Budgit hoists (a Columbus McKinnon brand) in the 1950s. Then in the 1970s TEAMSESCO became a distributor of CM, making CM their largest partner in the distribution side of their business.
Throughout the past year, CM Industrial Products has conducted the media campaign, “Celebration of Excellence” to promote the production of the Millionth Lodestar. Through print ads, direct mail, the Web, press releases, and trade shows, the contest required the contenders to guess the date that the millionth Lodestar would be shipped by CM Hoist; offering $1,500 cash as the grand prize.