factors influencing the increase in boom truck crane sales

18 April 2008

• Catastrophic storms in the Gulf Coast area. Boom trucks have been instrumental in the clean-up and reconstruction in these areas. Rebuilding is expected to continue in this area for several years to come.

• Steel shortages, rising fuel costs, price increases and manufacturer backlogs. Boom truck buyers are choosing to make purchases sooner before anticipated increases in costs. The market for used boom trucks is also strong.

• New markets comprised of customers who haven't traditionally purchased boom trucks. Boom trucks are now being sold to specialty companies, such as hot tub and spa manufacturers, tree services, signage. Rms and modular home builders.

• Larger capacity boom trucks are now competing with small truck cranes. Boom trucks can compete in the 30-ton plus class, and are being designed with longer booms and operator amenities. Boom trucks are often the machine of choice in this class.

Source: Scott Blair, Heartland Wisconsin Corp. Financial Services

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