Hewden to concentrate on smaller cranes

24 April 2008

UK: Hewden Crane Hire, part of the Hewden Group and the UK's second largest crane rental house, has announced that from October 1 it will concentrate only on cranes up to 110 tons in capacity.

Mark Hierons, head of cranes at Hewden, said, “Our strategy is concerned with improving focus on our core customer offering, enhancing the performance of the business, seeking areas for future potential investment and improving the efficiency with which we operate within the cranes marketplace.”

The current Hewden crane fleet is Terex-Demag wheeled mobiles up to 330 tons capacity. Models above 110 tons capacity (nine units) will be sold through the company's regular auctions, where surplus equipment from the Group's divisions is sold off.

When the changes to the fleet have been made, Hierons said that the company will “use its nation wide network of rental outlets to make cranes more widely available at a local level, thereby ensuring that we meet customer needs irrespective of their location.”

Hierons said partnerships are in place with other UK rental companies to provide cranes over 110 tons capacity.

The company said it plans to improve the age of the 220-crane fleet at a later date.

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