Jay Shiffler named new Tadano VP

Tadano America has named Jay Shiffler vice president and general manager of marketing. He will direct the marketing efforts of Tadano America rough terrain and all terrain cranes, reporting directly to Tadano America President Yo Kakinuma.

“I am very excited to return to the manufacturing realm of the crane business, where I started my career,” said Mr. Shiffler, who joins Tadano from WHECO Corp, where he held the role of vice president of business development for the last nine years."

Mr. Shiffler brings to Tadano more than 30 years of experience in the crane business.

“We are pleased to have Jay join the Tadano team and help us take our marketing efforts to a higher level,” said Kakinuma. “His experience, knowledge and relationships in the crane industry will bring added strength to Tadano.”

Prior to his position at WHECO, he was vice president of sales and marketing at Manitex and also the general manager of sales for Kobelco America. He started his career in the crane business in 1979 with Link-Belt.