Juhren named president/COO of Morrow Equipment
By D.Ann Shiffler and Bob Dimmitt19 June 2020
Juhren, Beals take on new leadership roles at Morrow Equipment.
Morrow Equipment has named Peter Juhren president and COO of the Salem, OR-based company. He previously served as vice president of operations.
Juhren joined the Morrow organization in 1980 as a service technician trainee and worked his way up to becoming district service manager before managing Morrow’s global service operations as corporate service manager starting in 1994, and as vice president of operations in 2015.
Juhren is the incoming president of the board of the National Commission for the Certification of Crane Operators (NCCCO), past chairman of the ASME B30.3 subcommittee on tower cranes. He has also served on the CDAC committee for crane safety with Occupational Safety and Health Administration (OSHA).
In his new role, Juhren will be responsible for overseeing the management of the company going forward, working with the Board of Directors to continue Morrow’s vision to remain adaptive to the industry changes and maintain Morrow’s position as ”the leader in the industry,” the company said.
As well, Mark Beals was promoted to the position of vice president and CFO. Previously Morrow’s controller, Beals graduated from the University of Colorado in 1993 with a degree in accounting and joined Deloitte as an auditor. Beals started his career with Morrow in 1995 as accounting manager and became a CPA after passing the exams in 1997. He was promoted to the position of controller in 2001.