Link-Belt Cranes enhances marketing team with new appointments
24 July 2023
Casey Smith has been promoted to supervisor, marketing information at Link-Belt Cranes. In his new role, Smith will oversee website development, product marketing content and the company’s communication with trade press.
Smith began his career at Link-Belt in 2012 as a public relations coordinator, covering Link-Belt Cranes in the field with case studies on new machines, maintaining linkbelt.com and assisting with creation of Link-Belt promotional materials. He has a Bachelor of Arts in Communication from the University of Kentucky, and a Master of Arts in Public Relations from Ball State University.
“Casey’s tenure and background in public relations give him exceptional skills and experience that will undoubtedly enhance his ability to succeed in his new role with Link-Belt,” said Link-Belt Manager of Marketing and Technical Communications, Rebecca Vaughn.
Will Hatton has been named public relations specialist at Link-Belt Cranes.
Hatton will coordinate job story creation, promoting new products and features via the company’s communication to trade press, distributors and other target audiences. He will also handle maintenance of the company’s website with updates to product literature and specifications. Hatton is an eight-year veteran of the U.S. Army, having most recently worked for the U.S. Department of Veterans Affairs in Big Spring, TX. He has additional communications experience in television, radio and other related mass-media.
“Will has extensive mass-media experience – both stateside and abroad,” said Smith. “We are excited to bring him into our group to further develop Link-Belt’s marketing and communications efforts.”
Thomas Taylor joined the product marketing group as marketing product specialist for rough terrain cranes. Taylor will provide marketing and sales support for rough terrain crane products to internal and distributor sales personnel.
Taylor brings rental and retail experience from a national trucking company as well as heavy equipment transportation experience from his ongoing service in the Kentucky Army National Guard. He is a graduate of the University of Kentucky, with a Bachelor of Arts in Business Administration.
“We are all excited to have Thomas join the marketing team,” said Kelly Fiechter, product manager for rough terrain cranes. “I look forward to seeing Thomas take on this product specialist position and grow to become a part of Link-Belt’s next generation.”