Maxim for Bardonaro
By D.Ann Shiffler16 October 2012
Frank Bardonaro has been appointed president, sales and business development, at Maxim Crane Works in the USA. Bardonaro previously was vice president and managing director of Terex Cranes global sales in Europe.
Bardonaro got his start in the crane industry in the rental side of the business, first working for Carlisle Equipment, which was purchased by a company that would later become Maxim. He later served as CEO of AmQuip Crane Rental Company.
While he said he enjoyed his time working Terex and gained a wealth of knowledge about the dynamics of that side of the industry, he is pleased to “come home” to the crane rental side of the business. “I am very excited to work with Art Innamorato and the Maxim organisation,” he said. “Art is a strong leader and has put Maxim in a position of strength in the North American crane rental market.”
Maxim is owned by Platinum Equity, a private equity company with a focus on industrial holdings. Bardonaro said his role will be to help grow the business and expand its stature in the industry. “It will be my goal to boost revenues and form stronger relationships around the country with our customers and even with strategic competitors,” he said.
“I’ve been working in this business since I was 15 and I enjoy the fast pace, the day to day. While I really enjoyed working for Terex and they are a great company, I really missed the crane rental business,” he continued.
Bardonaro is looking forward to getting back in the trenches, especially when it comes to involvement in industry issues such as safety, best practices, crane operator certification and the like. “This is a strong, great industry. I look forward to leveraging my relationships with my SC&RA colleagues, customers and other industry leaders to improve Maxim Crane’s business and focus on improving returns for all crane owners.”
For seven years straight years Maxim Crane Rental has been number one on the American Crane & Transport ACT 100 list of North America’s largest crane-owning companies. For 2012 Maxim held fifth place in the International Cranes and Specialized Transport magazine IC50 ranking of the world’s largest crane-owning companies.
“Maxim is going to navigate through the current and future needs of our industry by moving forward and steering the business at a fast pace,” Bardonaro said. “We don't want to sit with one foot on the gas and one foot on the brake causing us to be at a stand still. We have leaders across the country who can steer the ship.”
Bardonaro will be based in Maxim’s Philadelphia office.