NPCSI publishes first PSA on pilot car safety
By D.Ann Shiffler23 March 2010
The National Pilot Car Safety Institute is now distributing its first public safety announcement promoting motorist awareness of the role pilot cars play in the safe movement of oversize loads.
"Respect the Amber Lights" is a safety awareness project that fills in a much needed piece of the highway safety puzzle in the US.
With the ongoing increase in both the number and size of oversize loads, the motoring public needs to understand the challenges faced by truck drivers and escort vehicle operators who work as a team to safely transport their important cargo, the organization said.
The PSA's are available in ready-to-broadcast and live-read text formats to radio stations seeking relevant safety ads that will appeal to a broad listening audience, the NPCSI said.
Steven Barnes, founder and president of the NPCSI, said the organization is excited about the opportunity to present a message that targets an aspect of highway safety that has long been overlooked.
"Our Respect the Amber Lights safety messages will help heavy haul drivers and pilot car Operators do their job with a little more respect and patience from motorists who hear these and who may not have appreciated the job they are doing".
NPCSI is a registered Oregon non-profit organization with the mission "to promote professionalism, certification and safety in the pilot car industry, and public awareness of driving issues related to oversize load movements."
NPCSI consists of representatives from the heavy haul, pilot car and related safety and training industries.