Eight members of the Sterett Crane staff traveled to the Terex Cranes plant in Waverly, IA to discus

Eight members of the Sterett Crane staff traveled to the Terex Cranes plant in Waverly, IA to discuss a deal for up to 35 rough terrain cranes

Sterett Crane & Rigging has placed a large-scale order for up to 35 new Terex rough terrain cranes in an effort "to standardize the company's fleet and be the leader out of the slump as the economy improves," according to Frank Bardonaro, managing director of Terex Cranes, North America.

The deal involves the purchase of RTs ranging from 30 to 100 ton capacities Bardonaro told ACT. He did not disclose the value of the order but said "it is a very significant deal."

Based in Owensboro, KY, Sterett is a family-owned company focused on bare and taxi crane rental markets throughout the Midwestern US. Bardonaro says his team has been working on the deal for several months, hosting plant visits and demonstrating cranes to principals at the family owned business, which has been operating for almost 70 years.

"Tres Sterett brought his team to Waverly and they met with our engineers, product support and service people and did quite a bit of evaluation," Bardonaro says. "Tres is a very disciplined owner and buyer and needed 100 percent support from his team before making his decision. The fact that he selected Terex rough terrain cranes shows a tremendous vote of confidence in our ability to build a world class crane that will deliver dependable and financially strong returns for the life of the machine. I'm proud that a company with the reputation for quality, safety and success and an industry leader like Sterett Crane has selected Terex as its preferred supplier of RT cranes."

Sterett has already received the first crane in the order and will pick up three more the week of December 20, Bardonaro says. The remaining cranes will be delivered in the first quarter of 2011.

Commenting that this was his first large sale since he came to work for Terex in September, Bardonaro said, "Terex recognizes that it's during these times the long-term crane rental companies are ready to strengthen their fleets. My main objective at Terex is to work with the people in the industry, identify their needs from a product, service and financial basis and help give them the best lifting solutions for long-term success. That's why I came to Terex and I think that's what we're going to do best. With nearly 30 years on the rental side of the business, I understand what it takes for a family owned or even an investor-owned crane rental business or contractor to maximize returns and eliminate down-time. I'm confident that the Terex team can identify the best solution to become partners with our customers for long term success, dependability and allow our customers to generate the best financial returns in the business!"

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