Terex launches digital app for crane companies
By John Skelly10 December 2014
This week Terex Cranes introduced Cranes Expert, the lifting industry’s first electronic application designed specifically for crane companies. This app delivers available equipment information in ways not possible with printed literature by giving customers unprecedented access to the company’s expansive range of media information.
Available for both iOS and Android operating systems, the new Cranes Expert app puts specific Terex crane model information at customer’s fingertips 24 hours a day, 7 days a week. It brings together all available crane model marketing information –equipment brochures, datasheets, photography, 3-D panoramic views and videos – into one convenient location, so lifting equipment companies can make more informed buying decisions.
“Using the Cranes Expert App, customers can now see the full Terex story for themselves,” says Sven Ebinger, Director of Global Communication and Brand Management for Terex Cranes. “Our app goes well beyond the printed piece of literature. In one user-friendly program, customers now have access to our entire media library.”
When new crane information is added to the media library, the application will automatically sync with Terex Cranes servers when opened, so the new items are quickly available for download. A “push” notification system will proactively alert customers when updates are available.
“Cranes Expert is just one more example of how we are making Terex Cranes easier to do business with for the customer,” said Ebinger.