Trail King promotes Hanten

By Hannah Sundermeyer10 February 2022

Ty Hanten will replace Rick Farris as vice president of sales and marketing, following his announcement to retire.

Trail King Industries has announced the promotion of Ty Hanten to vice president of sales and marketing.  In the position, Hanten will lead development of strategic sales plans based on company goals to promote sales growth and client satisfaction for the organization, the company said.

Ty Hanten, VP of Sales & Marketing, Trail King

Specific responsibilities include business and market development and strategic direction for promotion and advertising. He will also oversee the district sales managers, team development/hiring and revenue growth.

Current vice president of sales & marketing, Rick Farris, announced his retirement from Trail King after 37 years. With this pending retirement, Hanten will immediately assume leadership responsibilities during this transition.

“Ty’s unparalleled drive and experience will undoubtedly promote the continued success of Trail King and the sales and marketing team,” said Joe Kolb, president, Trail King.

Hanten brings over 30 years of experience in leadership at Trail King to this role. He has served most recently as the director of customer service and began his career fresh out of high school as a night welder at the company’s Mitchell, SD facility. Hanten assisted with the transition when Trail King acquired companies Ti-Brook and Red River, relocating both times to help manage the process.

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