Truck driver recruitment campaign launched
18 April 2008
Vanguard National Trailer Corp. is providing long-term funding for the American Trucking Associations (ATA) national truck driver recruitment advertising and training campaign. Vanguard is the second major national trailer manufacturer to pledge financial support for the ATA campaign. Vanguard's move is to directly assist its motor carrier customers to resolve the shortage of qualified truck drivers.
“As members of ATA, we at Vanguard realize the need for a steady supply of safe and reliable drivers for the motor carrier industry,” said Jordan Owens, president. “We are proud to make this commitment to the driver recruitment and training program of ATA.”
ATA anticipates its truck driver recruitment project to be up and running in the coming months. It will include a matching funds program for state trucking association driver recruitment advertising, a trucking jobs web site and other advertising materials that can be adapted by motor carriers.
Based in northern Indiana, Vanguard National Trailer Corp. is a leading manufacturer of sheet and post aluminum vans, as well as composite panel vans for major motor carriers.